Heute sind Svalbard stolz, ihr mit Spannung erwartetes neues Studioalbum „The Weight Of The Mask“ bekannt zu geben, das am 6. Oktober erscheinen soll.
Außerdem wurde die brandheiße neue Single „ Faking It “ enthüllt, begleitet von einem Video. Der Track bietet einen ergreifenden, ehrlichen Bericht über den Umgang mit Depressionen und die Erkenntnis, dass man nur „vortäuscht“, um über die Runden zu kommen.
Svalbards Absicht mit ihrer Musik ist es, den Menschen das Gefühl zu geben, sich weniger allein zu fühlen, und ihnen in ihren dunkelsten Zeiten zur Seite zu stehen. „The Weight Of The Mask“ schildert mutig Erfahrungen mit psychischen Erkrankungen und Depressionen und hofft, zur Entstigmatisierung dieser Themen beizutragen.
Svalbard’s Serena Cherry stated,
„If the previous record was about facing your demons, then The Weight of The Mask is about fighting them with everything you’ve got. You can literally hear the depression transform into aggression in these songs. The Weight of The Mask was admittedly a challenging album to make because we cut so deep this time around, it was a painful but ultimately cathartic process. This album is the sound of two years worth of internal darkness boiling away inside and then finally being unleashed.
Faking It is a song about feeling deprived of meaningful human connection due to depression acting like a wall that shuts you off from others. It addresses the ways in which those who suffer with depression can feel guilted into putting on a happy mask. The lyrics are a reflection on happiness as a social obligation and how scarily good you can become at deceiving everyone around you into thinking that you’re fine when you’re not. With Faking It, we are both acknowledging the pressure for forced positivity, the fear that people won’t like you if you’re sad and also questioning where the root of this intolerance towards depression lies.“